Client: AMP
Award: Good Design Award 2018
Industry: Finance
Role: Design Director
Contributors: Andrew Murray, Courtney Brookes, Amber Theron, Pete Foley and Nick Hunter
Award: Good Design Award 2018
Industry: Finance
Role: Design Director
Contributors: Andrew Murray, Courtney Brookes, Amber Theron, Pete Foley and Nick Hunter
AMP wanted an interactive way of guiding its customers towards relevant retirement advice and services, but, for many Australian customers, retirement is something far off and annoying. We created a Buzzfeed-style quiz, light enough to be shareable but detailed enough to be informative by combining live-action with animation. Users were lead to one of four explainer videos that matched their retirement type. We smashed all our targets (355% Facebook click-throughs and 61% quiz completion rate) and even picked up a Good Design Award on the way.
