Client: Canterbury Hurlstone Park, RSL
Agency: Paper Moose
Industry: Hospitality
Role: Art Director
Collaborators: Georgia Shillington, Rob Hughes
Agency: Paper Moose
Industry: Hospitality
Role: Art Director
Collaborators: Georgia Shillington, Rob Hughes
We created a unique identity for an unbranded cafe within the Canterbury Hurlstone Park RSL entertainment and dining complex. We created a classic brand language that paid homage to the institution’s heritage links with art deco while maintaining a modern, professional feel that blended seamlessly with the cafe’s recent upgrades. The new identity allowed the vendors to market the cafe as an exciting, fresh offering within the precinct umbrella.