Client: City of Sydney
Agency: Paper Moose
Industry: Government
Role: Art Director + Graphic Designer
Contributors: Alice Dupre, Amber Theron
Agency: Paper Moose
Industry: Government
Role: Art Director + Graphic Designer
Contributors: Alice Dupre, Amber Theron
As part of #ResilientSydney, City of Sydney wanted to communicate the importance of both businesses and individuals having back up plans, and fostering real-world connections, in case of a telecommunications breakdown. We celebrated the analog using the digital by crafting a dazzling, technicolor animation inspired by social media that conjured images of real human connection (like an iPad becoming a window through which you chat to your neighbour). We emphasised the importance of human connection through striking visual language social media users would understand.
