Client: Dexus
Agency: Paper Moose
Industry: Property
Role: Art Director
Contributors: Greg Poole, Divya Abe, Carl Tindall and Rob Hughes
Agency: Paper Moose
Industry: Property
Role: Art Director
Contributors: Greg Poole, Divya Abe, Carl Tindall and Rob Hughes
Dexus (Property Group) approached us to help bring their new branding to life. As a company whose strengths include workspaces, collaboration, and productivity, they wanted their new look to be something people could explore, interact with, and welcome into their space.
In an Australian first, we used the brainwaves of occupants to create unique artworks. We did this by using mindfulness techniques combined with technology. Users entered the installation, donned a headset, and took a moment to concentrate. The wearable tech read brain activity and detected when a more mindful state was achieved. This then triggered digital paint to collide, making a unique artwork on the country’s largest lobby screen.
The result was an incredible installation at the intersection of biology, art, business, and technology.
