Client: TPG
Agency: Paper Moose
Industry: Telecommunications
Role: Creative Director, Designer
Contributors: Kate Holdsworth, Georgia Shillington, Carl Tindall, Nick Hunter
Agency: Paper Moose
Industry: Telecommunications
Role: Creative Director, Designer
Contributors: Kate Holdsworth, Georgia Shillington, Carl Tindall, Nick Hunter
felix was the first brand of its kind in Australia, a carbon-neutral phone plan from parent company TPG (Asia pacific). Paper Moose had the challenge of creating a unique and ownable strategic platform that the brand would use for the next twenty years.
felix is the plan with the bigger plan, a brand that looks peachy but acts green. I helped lead the creative team to launch the brand into the world, from logo to colors, typography, illustration, and tone of voice, even creating the first broadcast and social campaign.
The time spent with the team at felix was motivating and eye-opening to me along with my team at Paper Moose. Getting to know and understand their mission, zero carbon footprint, inspired us to introduce our own green initiatives inside our workplace.
