Client: Jimmy Brings (Woolworths Group)
Agency: Paper Moose
Industry: Retail alcohol
Role: Head of Design + Art Director + Graphic Designer
Contributors: Kate Holdsworth, Harrison Woodhead, Andrew Onorato, Charlotte Meldrum Hanna and Nicole Hofstadter.
Agency: Paper Moose
Industry: Retail alcohol
Role: Head of Design + Art Director + Graphic Designer
Contributors: Kate Holdsworth, Harrison Woodhead, Andrew Onorato, Charlotte Meldrum Hanna and Nicole Hofstadter.
Alcohol delivery service Jimmy Brings needed an engaging fathers day campaign speaking to a younger audience.
I Art directed a team of animators and designers to create a retro/infomercial-style campaign in tune with the right audience utilizing video filters, star swipes, swooshing type, 80s colors, and voice warping to sound like old VHS tapes.
The campaign was broadcast nationwide as well as having a social reach.
