Client: Judith Neilson Institute of Journalism and Ideas
Agency: Paper Moose
Industry: Education
Role: Art Director
Contributors: Georgia Shilllington
Agency: Paper Moose
Industry: Education
Role: Art Director
Contributors: Georgia Shilllington
Given the challenges facing journalists and news media everywhere, the arrival of ‘The Judith Neilson Institute’ couldn’t have come at a better time. Under-investment in quality journalism leads to a breakdown in trust, which has lead to the loss of audience. The industry as a whole has a want and need for ‘quality’ journalism.
Our approach to branding JNI was to look towards the future of journalism on an international scale and create a brand language that would speak to the next generation of journalists. Walking the line between modern and traditional, the JNI brand is bold and eye-catching, while also projecting a feeling of stability and trustworthiness that is so lacking in journalism today.
