Client:  Lion - James Squire Ginger Beer
Agency: Paper Moose
Industry: Retail alcohol
Role: Head of Design + Art Director + Graphic Designer
Contributors:  Kate Holdsworth, Max W, Maren Smith, Jon Buchan
Alcohol retailer Lion sought a creative concept to launch their new product, "James Squire Ginger Beer." 
Utilizing the flavor profiles of the drink, the bright orange branding, and the strong capitalized typeface of the packaging, we developed a fun and exciting set of social content. 
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