Client: Manila Fringe
Agency: Paper Moose
Industry: The Arts
Role: Creative Director + Graphic Designer
Agency: Paper Moose
Industry: The Arts
Role: Creative Director + Graphic Designer
We were commissioned to create the brand for the launch of the Philippines’ inaugural International Fringe Festival. Our response appealed to the country’s booming creative industries, borrowing cues from celebratory patterns applied to sailboats in the southern Phillippines. This was transformed into a versatile, contemporary design across festival collateral, merchandising & advertising materials. The strong black logo speaks to the tribal roots of the country's first people being at the heart of the culture, represented by the dash through the middle "IN" .
