Client: Manscaped
Agency: HUb strategy
Industry: Personal care products
Role: Creative Director, Designer
Contributors: DJ O'Neil, Blake Kelly, Hilary Wolfe, Ernest Leo
Agency: HUb strategy
Industry: Personal care products
Role: Creative Director, Designer
Contributors: DJ O'Neil, Blake Kelly, Hilary Wolfe, Ernest Leo
Men’s grooming. Football season. Plenty of room for cheek.
Manscaped tasked us with developing UK billboard concepts that captured its irreverent personality. The challenge: make the joke land quickly while keeping the product benefit clear.
Under a tight deadline, I art directed and designed a series of concepts pairing bold headlines with simple layouts built to read at a glance. The aim was to bring Manscaped’s wit to the street, with enough restraint to let the punchline do the work. Below is the live execution, followed by additional concepts developed to explore different ways of bringing Manscaped’s personality to the street.
