Client: MCA
Agency: Paper Moose
Industry: The Arts
Role: Creative Director, Designer
Contributors: Nick Ford + Carl Tindall
Agency: Paper Moose
Industry: The Arts
Role: Creative Director, Designer
Contributors: Nick Ford + Carl Tindall
The MCA is an iconic landmark with an unrivalled view of our remarkable Opera House and stunning sunny harbour. With the arrival of Grayson Perry’s international exhibit at the MCA. We were engaged to activate the front terrace of the MCA in the theme of a Gin Garden inspired by Grayson Perry. Our attention to detail throughout the activation delighted customers, allowing them to find something new and exquisite with every visit.
Grayson’s work focuses on the perceived prestige of his homeland, England. Working with partners Archie Rose and Young Henrys, our solution was a magical gin garden that, from a distance, appeared to be steeped in ornate Victorian antiquity, but upon closer inspection was literally filled with detailed upcycled furniture and plastic plants.
