Client: Ozharvest
Agency: Paper Moose
Industry: Charity
Role: Senior Art Director
Contributors: Georgia Shillington, Divya Abe, Nick Hunter, Rob Hughes and Adam Demerel.
Agency: Paper Moose
Industry: Charity
Role: Senior Art Director
Contributors: Georgia Shillington, Divya Abe, Nick Hunter, Rob Hughes and Adam Demerel.
The annual OzHarvest Social Impact Report is an excellent opportunity to showcase the OzHarvest story and social impact across Australia. OzHarvest wanted their 2019 story told in a new and refreshing way, that would engage a range of readers from people who knew nothing about OzHarvest to their long-time supporters.
We turned that Social Impact Report into a cookbook, giving everyday Australians easy recipes to reduce their food waste.
By matching recipes to each OzHarvest program, the bigger story begins to appear. Not only do they get an insight through the stats, but they understand a little bit more about the program, as well as gain food-saving skills through the recipes.
By matching recipes to each OzHarvest program, the bigger story begins to appear. Not only do they get an insight through the stats, but they understand a little bit more about the program, as well as gain food-saving skills through the recipes.
The OzHarvest Cookbook was brought to life in both print and digital mediums, broadening their initiatives of sustainability across Australia.
