Client: Open Colleges
Agency: Paper Moose
Industry: Education
Role: Art Director
Contributors: Courtney Brookes, Carl Tindall, Rob Hughes
Agency: Paper Moose
Industry: Education
Role: Art Director
Contributors: Courtney Brookes, Carl Tindall, Rob Hughes
Open Colleges is an institution that thrives on helping people achieve something awesome, something they may not have realized they had inside them all along. The target audience were people returning to school to transform their careers and their lives.
To match with the ABL campaign, Open Colleges wanted a way to activate this message "Find your Awesome". We set up a colorful lounge room-like space where a host would invite unsuspecting heroes onto the stage. Their friends and family would be asked questions to show what makes them amazing. As these answers revealed, a live artist illustrated the conversation on a screen set up behind the hero.
We took over shopping mall digital screens and placed final artworks throughout the mall. The hero and their family walked away with a physical photo of their artwork and a digital version sent to their email.
