Client: Lion
Agency: Paper Moose
Industry: Alcohol
Role: Head of Art, Senior Art Director
Contributors: Georgia Shillington, Divya Abe, Nick Hunter, Carl Tindall, Rob Hughes, Maren Smith,
Agency: Paper Moose
Industry: Alcohol
Role: Head of Art, Senior Art Director
Contributors: Georgia Shillington, Divya Abe, Nick Hunter, Carl Tindall, Rob Hughes, Maren Smith,
Ben Cole and Bec Lorrimer.
We were asked by Lion to launch Australia’s first hard seltzer – a drink that’s flying off the shelves internationally. Not only was this a new brand launch, but it was an entirely new product, so it needed a look and feel unlike anything in-market. Something to stand out from the crowd and make a memorable first impression.
We wanted to show the drink in its natural habitat, local backyards bathed in Aussie sunshine. The campaign took inspiration from Australiana and the joys of everyday life, but showed it as brighter, quirkier and more fun, playing with local fashion. The visuals and music were created as an antidote to being in autopilot and celebrated an opportunity to drink different – a real twist on the everyday.
