Client: So Asian
Agency: Paper Moose
Industry: Hospitality
Role: Creative Director, Graphic Designer
Agency: Paper Moose
Industry: Hospitality
Role: Creative Director, Graphic Designer
So Asian is a busy inner-city restaurant with Macanese, Cambodian, and Cantonese influences. We created a holistic branding palette for use across advertising, interior design & collateral to create a warm, friendly image in response to the family home atmosphere. We took influence from foods in Asian cuisine, iconography, and landmarks from asia to celebrate pan-Asian culture without focusing on one specific Asian ethnicity.
