Client: SSROC
Agency: Paper Moose
Industry: Government
Role: Art Director + Graphic Designer
Agency: Paper Moose
Industry: Government
Role: Art Director + Graphic Designer
When chatting to 12 councils across Sydney, it turned out they all had a common problem: people put recycling in plastic bags before putting it in the bin, rendering the lot unrecyclable. We combined recognisable, fun tropes of 80s nostalgia, horror, and cute loveable characters to create a sitcom of a recyclable family that are terrorised by villainous plastic bags. We rolled the idea out across social media, digital banners, print, and bin stickers. With incredible results: we exceeded each of our clients' social media targets by 50% - 200% within the allotted
12 councils.
12 councils.
