Client: Sydney TAFE
Agency: Paper Moose
Industry: Education
Role: Art Director + Graphic Designer
Contributors: Amber Theron, Brogan Galceran and Emma Louise
Agency: Paper Moose
Industry: Education
Role: Art Director + Graphic Designer
Contributors: Amber Theron, Brogan Galceran and Emma Louise
Educational institution Sydney TAFE wanted to increase engagement and curiosity for their course offerings at the end of the high school year. Based on the insight that students take time to make these decisions, we wanted to create pieces of communication that would sit in the realm of collectible, keepsake artworks so that potential students would be reminded in the future of TAFE's offering. Engaging collage artists (including myself), we represented the courses in a visually striking way, utilising highly stylised contemporary collages. The result was a series of fun, eye-catching designs spanning print, digital and social that appealed to young school leavers.
