Client: UTS
Agency: Paper Moose
Industry: Education
Role: Art Director + Graphic Designer
Contributors: Divya Abe, Georgia Shillington, Max W, Katie McIntyre, Rob Hughes, Kate Holdsworth, Nick Hunter, and Lauren Hurst.
Agency: Paper Moose
Industry: Education
Role: Art Director + Graphic Designer
Contributors: Divya Abe, Georgia Shillington, Max W, Katie McIntyre, Rob Hughes, Kate Holdsworth, Nick Hunter, and Lauren Hurst.
How do you communicate heaps of potential outcomes to the same audience? UTS needed a cohesive campaign approach to inform the brand of its postgraduate “stackable” degrees, customizable degrees that allow students to design their own courses.
Rather than fall into category tropes of campus buildings, or classroom environments, we decided to make the individual the hero of our campaign. Every one of us is unique, a fact that’s complemented well by UTS’ degrees that are tailored to your specific interests. I Art directed the campaign with a team of designers creating a distinct, bold look that celebrated the individual.
Using a strong combination of colours, organic forms, and our hero visuals, within the UTS colour palette, we communicated a sense of your future self that’s still to be decided.
