Client: Westpac
Agency: Paper Moose
Industry: Finance
Role: Art Director + Graphic Designer
Contributors: Lina Ngo, Jordan Finn, Georgia Shillington, Divya Abe, Nick Hunter, Amber Theron, and Maren Smith.
Agency: Paper Moose
Industry: Finance
Role: Art Director + Graphic Designer
Contributors: Lina Ngo, Jordan Finn, Georgia Shillington, Divya Abe, Nick Hunter, Amber Theron, and Maren Smith.
As part of the rollout of new, more efficient internal customer management systems, Westpac needed a campaign that would quickly communicate its benefits to employees and give the software a strong sense of appeal to the team.
The Campaign employed a 3D-rendered style that aims to show the transition from an analog system to a digital one. In essence, conveying the idea that a complex system has now moved into a far smoother, more efficient one. All together, working cohesively to communicate CSH’s product benefits of “more efficiency.”
I Art Directed the campaign working closely with a team of designers and 3D animators to create a beautiful suite of print, digital and animated assets that were used company-wide.
