Client: Willow (wearable breast pumps)
Agency: HUb strategy
Industry: Wearables
Role: Creative Director, Designer
Contributors: DJ O'Neil, Blake Kelly, Jessica D'Elia, Andrea Lo, Bryson Gill, Stella Kim and Chandler Johnson.
Agency: HUb strategy
Industry: Wearables
Role: Creative Director, Designer
Contributors: DJ O'Neil, Blake Kelly, Jessica D'Elia, Andrea Lo, Bryson Gill, Stella Kim and Chandler Johnson.
Breastfeeding is hard, and traditional pumps don’t make it any easier. It’s seriously crazy that breast pumps haven’t changed in 20 years. Willow has re-invented the breast pump to make it cord-free, hands-free, and hassle-free. As a woman, I enthusiastically led a mostly woman-identifying creative team of art directors, designers, photographers, and animators to create a new look and feel through photography, video, and brand guidelines.
